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Blueshift is an intelligent platform for customer engagement powered by artificial intelligence. It is designed to automate cross-channel marketing campaigns, integrating a Customer Data Platform (CDP) and marketing automation.

Alongside automation, the platform features tools to help unify and activate customer data, yielding richly-detailed customer data profiles. Using Blueshift, customers can interact with their audience on various channels such as email, mobile apps, paid media, push notifications, website content, and several others.The platform employs artificial intelligence to guide decision-making, offering predictive audiences to enhance segmentation capabilities and to generate insights into customer behavior.

Its patented AI system can predict customer intent and recommend personalized products and content for tailored customer journeys. Furthermore, it includes time intelligence for each campaign, optimizing timing for communication.

Blueshift also provides solutions for various industries including retail, e-commerce, personal finance, healthcare, credit unions, EdTech, and media & publishing.

The platform allows users to tackle complex marketing challenges, effectively handling increasing amounts of data and enabling the creation of engaging, personalized customer journeys.

Through Blueshift, users can easily integrate with the tools and systems they already utilize, streamlining their marketing stack.