Display Gate Guard is an AI-powered tool designed to ensure brand safety and suitability in the realm of display marketing. This tool provides a comprehensive analysis of ad placements, equipping advertisers with insights on where their ads are displayed.

The solution offers a robust audit of placements, enlightening clients on possible fraudulent websites, and aiding in improving brand safety and suitability.

One of the core services includes creating both blacklists and whitelists for clients which can be used for future campaigns, effectively managing reputational risks by ensuring brands advertise within safe environments aligned with their core values.

This tool also assists in mitigating the financial wastage caused by deceptive practices such as Made-For-Advertising (MFA) websites which generate invalid traffic.

The tool scrapes through major metrics in your placement list providing a deeper analysis, and actionable advice to drive your campaign strategies.Utilising AI technology, the tool assesses website performance and relevance based on diverse metrics, a process that supports in curating a list of placements that match client's specific requirements.

Enterprises using display marketing to enhance brand recognition and drive traffic can immensely benefit from Display Gate Guard's offerings.In addition to a complimentary evaluation and rating of your display marketing, Display Gate Guard offers consistent consultations, practical recommendations and detailed reporting for campaign enhancement.

This ultimately results in significant cost savings on display advertisements. As part of its services, the platform largely specialises in display placements on the Google Display Network (GDN) and programmatic advertisement on various DSPs like DV360, TradeDesk or Adform.