Zinnia is an AI tool aimed at enhancing sales strategies and customer engagement. The tool offers tailored sale strategies, personalized messaging for prospects and detailed insight into customers.

It aids in making sales operations more effective and efficient. Zinnia provides a personalized playbook for every deal allowing its users to adequately understand their buyers and thereby increase sales conversions.

Key features include conversation starters to help build connections, custom discovery questions, and objection handling guidelines to steer conversations effectively with customers.

Based on customer responses, it then suggests relevant case studies, proofpoints, and other necessary assets. Zinnia's functionality extends to the automation of follow-ups as well.

One of the distinguishing features is the daily briefing that is offered when integrated with a users calendar. This includes quick bios of each person and their respective companies.

To enhance customer relations, Zinnia offers right talking points, exploration questions, and handling objections. It also includes a unique system for displaying personalized prospect insights which include fun facts, points of commonality, important articles or podcasts, and more.

The tool incorporates a comprehensive view of prospects to create compelling subject lines, draft relevant messages, and overall deliver an enjoyable buying experience.